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Million Dollar Cup of Tea: What You Can Learn from a Mother-daughter Team Who Turned a Simple Idea into Oregon Chai: a $75 Million Business
by Tedde Mcmillen

Published: 2009-03-16
Paperback : 272 pages
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Million Dollar Cup of Tea is all that and more. It s the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. Heather, a college student at the time, discovered and fell in love with an ...
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Introduction

Million Dollar Cup of Tea is all that and more. It s the true life story of a mother-daughter entrepreneurial team who built a business in completely unfamiliar terrain and sold it less than a decade later for $75 million. Heather, a college student at the time, discovered and fell in love with an ancient spicy, milky tea called chai while hiking in the Himalayas. She and her mother took the drink, brewed up a classic kitchen start up, and brought this unheard of drink to the American market. Find out how the now famous brand almost collapsed before it actually started and how partnerships, cleaver branding, and strategies led to a 430% growth rate.

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Discussion Questions

Suggested by Members

Was this a plan that business majors would learn in school? If not, how might it still be useful?
On a philosophical level, what were the strengths that mother and daughter brought to the idea and the business?
by salperin (see profile) 11/18/15

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  "Million Dollar Cup of Tea"by Sue A. (see profile) 11/18/15

We all agreed we would never read a business book* but we read it because the author is in our book club. Somewhat to our surprise, we enjoyed it a great deal. it was especially interesting ... (read more)

 
by Tedde M. (see profile) 11/18/15

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