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The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream
by Amy Webb
Published: 2018-03-06
Paperback : 336 pages
Paperback : 336 pages
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A Fast Company best book of the yearA Washington Post bestsellerWinner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, ...
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, ...
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Introduction
A Fast Company best book of the year
A Washington Post bestseller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"--those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.
Editorial Review
An Amazon Best Book of December 2016: At this moment, it seems obvious that we could all stand to brush up on our skills as prognosticators. And not just so we can avoid being blindsided by seismic elections, but because technology promises to continue its disruptive march through our societies and economies. What will cabbies do when cars are self-driving, and what will warehouse workers do when robots can pick, pack, and ship without lunch breaks and health care benefits? Forget NAFTA; the shift is toward Silicon Valley. But where to start? The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream is a good place. Sitting somewhere between Nate Silver and The Tipping Point, Amy Webb's book provides a practical guide for leaders - at any level - in the age of Big Data, offering tools for picking out the “true signal, a pattern that will coalesce into a trend with the potential to change everything” - and land on the right side of disruption. --Jon Foro, The Amazon Book ReviewDiscussion Questions
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