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Ben & Jerry's Double Dip : Lead With Your Values and Make Money, Too
by Ben Cohen, Jerry Greenfield
Published: 1997-05-14
Hardcover : 304 pages
Hardcover : 304 pages
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In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this ...
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Introduction
In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
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