BKMT READING GUIDES



 
Interesting,
Informative,
Persuasive

1 review

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford, Ryan Mathews

Published: 2003-05-27
Paperback : 272 pages
2 members reading this now
0 club reading this now
1 member has read this book
Recommended to book clubs by 1 of 1 members
Ex?cel?lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing?not well-differentiated and therefore not thought of by consumers at ...
No other editions available.
Add to Club Selections
Add to Possible Club Selections
Add to My Personal Queue
Jump to

Introduction

Ex?cel?lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing?not well-differentiated and therefore not thought of by consumers at the moment of need.

Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction?price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.

Editorial Review

No editorial review at this time.

Excerpt

No Excerpt Currently Available

Discussion Questions

No discussion questions at this time.

Notes From the Author to the Bookclub

No notes at this time.

Book Club Recommendations

Member Reviews

Overall rating:
 
 
  "Myth of Excellence"by craigbrewster (see profile) 08/14/12

Very good but not for everyone. Insight into ineffectiveness of trying to be everything to everyone and why the truly great learn to be great at something, excel at something, and be average at the rest.... (read more)

Rate this book
MEMBER LOGIN
Remember me
BECOME A MEMBER it's free

Join the leading website for book clubs with over 35,000 clubs and 20,000 reading guides.

SEARCH OUR READING GUIDES Search
Search




FEATURED EVENTS
PAST AUTHOR CHATS
JOIN OUR MAILING LIST

Get free weekly updates on top club picks, book giveaways, author events and more
Please wait...